Find the angle
Understand the product, customer language, objections and the promise before opening the timeline.
DTC / DIRECT RESPONSE / VIDEO CREATIVE
Creative built
for the next test.
I turn ideas, product footage and AI-assisted assets into video ads made to earn attention and give performance teams more angles to test.
4,000+ ads delivered73% reported absolute CTR3.8× best reported ROAS24h turnaround available
01 / CREATIVE PARTNERNICHOLAS SANTANA
EDITOR & CREATIVE PRODUCERSCROLL TO EXPLORE ↓
HOOKS ✳ PRODUCT ADS ✳ AI UGC ✳ VSLs ✳ CREATIVE VARIATIONS ✳ STORYTELLING ✳
01 / SELECTED WORK
See the creative.
See the range.
Twelve selected ads across DTC, wellness, beauty and education. Watch the full edits here.
Selected examples show creative execution. Campaign performance varies by offer, audience, media buying and testing.
02 / HOW I WORK
From raw idea
to ready to test.
Built for teams that need a steady creative pipeline, clear communication and fast iteration.
Make it watchable
Shape the hook, pacing, proof, visuals, captions and CTA around the message each ad needs to land.
Build the next test
Produce new hooks, cuts and format variations from feedback so the next round has something useful to learn.
03 / BEHIND THE WORK
Hi, I'm Nicholas.
I'm a video editor and creative producer focused on direct response. I work across AI-assisted video, UGC-style ads, VSLs and product creative, bringing the same attention to the first three seconds and the final call to action.
My toolkit includes CapCut Pro, Premiere Pro, After Effects, Google Flow/Veo, Higgsfield, HeyGen and ElevenLabs. The tools change with the brief; the goal is always clear, compelling creative that a team can put to work.
04 / NEXT MOVE
Got an offer?
Let's make the ad.
Send me the product, the audience and what you're testing. I'll get back to you with a clear next step.
AVAILABLE FOR DTC BRANDS & PERFORMANCE TEAMS